Local Search Engine Optimization (or local SEO) is the process of ranking websites through geo-targeted keywords, localized content, citation building, and claiming local business listings. Local SEO is an effective strategy for local mom-and-pop shops, brick-and-mortar stores, or businesses with physical locations that operate in a specific area.
Local SEO helps the website be more visible to customers within their geographical area, so they appear as the most relevant on local search results. This happens when search engines pull business information from different sources, such as online directories, local newspaper websites, blogs, local forums, and review websites. Websites rank well on local search results through the following elements: proximity of the business to the search user, the relevance of the business to the search query, and prominence or what customers say about the business.
- Enhance Local Exposure
- Connects Local Business To Customers
- On-Page Optimization